The Thoracic Surgery Social Media Network

Early Experience and Lessons Learned

Jessica G.Y. Luc, Maral Ouzounian, Edward M. Bender, Arie Blitz, Nikki L. Stamp, Thomas K. Varghese, David T Cooke, Mara B. Antonoff

Research output: Contribution to journalArticle

Abstract

Background: The Thoracic Surgery Social Media Network (TSSMN) is a social media collaborative formed in 2015 by The Annals of Thoracic Surgery and The Journal of Thoracic and Cardiovascular Surgery to bring social media attention to key publications from both journals and to highlight major accomplishments in the specialty. Our aim is to describe TSSMN's preliminary experience and lessons learned. Methods: Twitter analytics was used to obtain information regarding the @TSSMN Twitter handle and #TSSMN hashtag. TweetChat and general hashtag #TSSMN analytics were measured using Symplur (Symplur LLC, Los Angeles, CA). A TSSMN Tweeter App was created, and its use and downloads were analyzed. Results: Hashtag #TSSMN has a total of 17,181 tweets, 2,100 users, and 32,226,280 impressions, with peaks in tweeting activity corresponding to TweetChats. Thirteen 1-hour TweetChats drew a total of 489 participants, 5195 total tweets, and 17,297,708 total impressions. The top demographic category of TweetChat participants included Doctors (47%), Advocates/Supports (11%), and Unknown (10%), with 3% characterized as patients. The TSSMN Tweeter iTunes App (Apple, Cupertino, CA) was downloaded 3319 times with global representation. A total of 859 articles were viewed through the App, with 450 articles from The Annals of Thoracic Surgery and 409 from The Journal of Thoracic and Cardiovascular Surgery. Conclusions: We demonstrate that TSSMN further enhances the ability for the journals to connect with their readership and the cardiothoracic community. Ongoing studies to correlate social media attention with article reads, article-level metrics, citations, and journal impact factor are eagerly awaited.

Original languageEnglish (US)
Pages (from-to)1248-1255
Number of pages8
JournalAnnals of Thoracic Surgery
Volume108
Issue number4
DOIs
StatePublished - Oct 1 2019

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Social Media
Social Support
Thoracic Surgery
Journal Impact Factor
Los Angeles
Malus
Publications

ASJC Scopus subject areas

  • Surgery
  • Pulmonary and Respiratory Medicine
  • Cardiology and Cardiovascular Medicine

Cite this

Luc, J. G. Y., Ouzounian, M., Bender, E. M., Blitz, A., Stamp, N. L., Varghese, T. K., ... Antonoff, M. B. (2019). The Thoracic Surgery Social Media Network: Early Experience and Lessons Learned. Annals of Thoracic Surgery, 108(4), 1248-1255. https://doi.org/10.1016/j.athoracsur.2019.06.011

The Thoracic Surgery Social Media Network : Early Experience and Lessons Learned. / Luc, Jessica G.Y.; Ouzounian, Maral; Bender, Edward M.; Blitz, Arie; Stamp, Nikki L.; Varghese, Thomas K.; Cooke, David T; Antonoff, Mara B.

In: Annals of Thoracic Surgery, Vol. 108, No. 4, 01.10.2019, p. 1248-1255.

Research output: Contribution to journalArticle

Luc, JGY, Ouzounian, M, Bender, EM, Blitz, A, Stamp, NL, Varghese, TK, Cooke, DT & Antonoff, MB 2019, 'The Thoracic Surgery Social Media Network: Early Experience and Lessons Learned', Annals of Thoracic Surgery, vol. 108, no. 4, pp. 1248-1255. https://doi.org/10.1016/j.athoracsur.2019.06.011
Luc JGY, Ouzounian M, Bender EM, Blitz A, Stamp NL, Varghese TK et al. The Thoracic Surgery Social Media Network: Early Experience and Lessons Learned. Annals of Thoracic Surgery. 2019 Oct 1;108(4):1248-1255. https://doi.org/10.1016/j.athoracsur.2019.06.011
Luc, Jessica G.Y. ; Ouzounian, Maral ; Bender, Edward M. ; Blitz, Arie ; Stamp, Nikki L. ; Varghese, Thomas K. ; Cooke, David T ; Antonoff, Mara B. / The Thoracic Surgery Social Media Network : Early Experience and Lessons Learned. In: Annals of Thoracic Surgery. 2019 ; Vol. 108, No. 4. pp. 1248-1255.
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