TY - JOUR
T1 - Suppression as a stereotype control strategy
AU - Monteith, Margo J.
AU - Sherman, Jeffrey
AU - Devine, Patricia G.
PY - 1998/1/1
Y1 - 1998/1/1
N2 - Recent research reveals that efforts to suppress Stereotypic thoughts can backfire and produce a rebound effect, such that Stereotypic thinking increases to a level that is even greater than if no attempt at stereotype control was initially exercised (e.g., Macrae, Bodenhausen, Milne, & Jetten, 1994). The primary goal of this article is to present an in-depth theoretical analysis of stereotype. suppression that identifies numerous potential moderators of the effect of stereotype suppression on the likelihood of subsequent rebound. Our analysis of stereotype suppression focuses on two broad issues: the influence of level of prejudice and the influence of processing goals on the activation versus application of stereotypes. Although stereotype rebound occurs under some circumstances, we suggest that a complete understanding of this phenomenon requires consideration of the full array of possible moderating influences.
AB - Recent research reveals that efforts to suppress Stereotypic thoughts can backfire and produce a rebound effect, such that Stereotypic thinking increases to a level that is even greater than if no attempt at stereotype control was initially exercised (e.g., Macrae, Bodenhausen, Milne, & Jetten, 1994). The primary goal of this article is to present an in-depth theoretical analysis of stereotype. suppression that identifies numerous potential moderators of the effect of stereotype suppression on the likelihood of subsequent rebound. Our analysis of stereotype suppression focuses on two broad issues: the influence of level of prejudice and the influence of processing goals on the activation versus application of stereotypes. Although stereotype rebound occurs under some circumstances, we suggest that a complete understanding of this phenomenon requires consideration of the full array of possible moderating influences.
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U2 - 10.1207/s15327957pspr0201_4
DO - 10.1207/s15327957pspr0201_4
M3 - Article
C2 - 15647151
AN - SCOPUS:21944438563
VL - 2
SP - 63
EP - 82
JO - Personality and Social Psychology Review
JF - Personality and Social Psychology Review
SN - 1088-8683
IS - 1
ER -