Abstract
The strategies and practices employed in 50 communitybased nutrition and physical activity interventions are reviewed from the perspective of a four-stage social marketing model. Goals and objectives established at the research and planning stage were infrequently grounded in data and theory. At the strategy design stage, concept/message pretesting was uncommon. Most campaigns disseminated material products through several channels and activities. At the implementation stage, community members were regularly enlisted as collaborators and a majority of campaigns identified sustainability as a long-term goal. In the evaluation stage, summative research was most often based on quasi-experimental methods. Self-reported knowledge and behavior effects were often assessed; morbidity and mortality campaign effects were rarely considered. Suggestions are offered for improving the design and execution of future interventions.
Original language | English (US) |
---|---|
Pages (from-to) | 2-15 |
Number of pages | 14 |
Journal | Social Marketing Quarterly |
Volume | 7 |
Issue number | 4 |
DOIs | |
State | Published - 2001 |
ASJC Scopus subject areas
- Marketing
- Economics and Econometrics