Stereotype Relevance Moderates Category Activation: Evidence From the Indirect Category Accessibility Task (ICAT)

Steven J. Stroessner; Elizabeth L. Haines; Jeffrey Sherman; Cara J. Kantrowitz

doi:10.1177/1948550610372144

Stereotype Relevance Moderates Category Activation: Evidence From the Indirect Category Accessibility Task (ICAT)

Steven J. Stroessner, Elizabeth L. Haines, Jeffrey Sherman, Cara J. Kantrowitz

Psychology

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Abstract

The impact of behavioral stereotypicality on category accessibility was examined using a novel method, the Indirect Category Accessibility Task (ICAT). In the ICAT, participants learn to distinguish visual stimuli from two categories based on feedback. In two studies, participants were exposed to images of individuals behaving consistently, inconsistently, or irrelevantly with traditional gender stereotypes. ICAT learning was superior in the stereotype-consistent and stereotype-inconsistent conditions compared to the stereotype-irrelevant conditions. These results demonstrate that category relevance moderates category accessibility. Implications for social categorization and stereotype change models are discussed.

Original language	English (US)
Pages (from-to)	335-343
Number of pages	9
Journal	Social Psychological and Personality Science
Volume	1
Issue number	4
DOIs	https://doi.org/10.1177/1948550610372144
State	Published - Dec 1 2010

Keywords

accessibility
behavior stereotypicality
categorization

ASJC Scopus subject areas

Social Psychology
Clinical Psychology

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10.1177/1948550610372144

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