TY - JOUR
T1 - Stereotype Relevance Moderates Category Activation
T2 - Evidence From the Indirect Category Accessibility Task (ICAT)
AU - Stroessner, Steven J.
AU - Haines, Elizabeth L.
AU - Sherman, Jeffrey
AU - Kantrowitz, Cara J.
PY - 2010/12/1
Y1 - 2010/12/1
N2 - The impact of behavioral stereotypicality on category accessibility was examined using a novel method, the Indirect Category Accessibility Task (ICAT). In the ICAT, participants learn to distinguish visual stimuli from two categories based on feedback. In two studies, participants were exposed to images of individuals behaving consistently, inconsistently, or irrelevantly with traditional gender stereotypes. ICAT learning was superior in the stereotype-consistent and stereotype-inconsistent conditions compared to the stereotype-irrelevant conditions. These results demonstrate that category relevance moderates category accessibility. Implications for social categorization and stereotype change models are discussed.
AB - The impact of behavioral stereotypicality on category accessibility was examined using a novel method, the Indirect Category Accessibility Task (ICAT). In the ICAT, participants learn to distinguish visual stimuli from two categories based on feedback. In two studies, participants were exposed to images of individuals behaving consistently, inconsistently, or irrelevantly with traditional gender stereotypes. ICAT learning was superior in the stereotype-consistent and stereotype-inconsistent conditions compared to the stereotype-irrelevant conditions. These results demonstrate that category relevance moderates category accessibility. Implications for social categorization and stereotype change models are discussed.
KW - accessibility
KW - behavior stereotypicality
KW - categorization
UR - http://www.scopus.com/inward/record.url?scp=84875536411&partnerID=8YFLogxK
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U2 - 10.1177/1948550610372144
DO - 10.1177/1948550610372144
M3 - Article
AN - SCOPUS:84875536411
VL - 1
SP - 335
EP - 343
JO - Social Psychological and Personality Science
JF - Social Psychological and Personality Science
SN - 1948-5506
IS - 4
ER -