Public awareness of the risks of drinking alcohol during pregnancy: The effects of a television campaign

O. G. Casiro, R. S. Stanwick, Andrew N Pelech, V. Taylor

Research output: Contribution to journalArticle

12 Scopus citations

Abstract

Objective - To evaluate the impact of a television public awareness campaign on knowledge of the dangers of drinking alcohol during pregnancy. Design - A survey with five questions on alcohol and pregnancy and five health questions unrelated to alcohol was administered before and after the campaign. Participants - Three thousand women aged 15-45 years. Intervention - A 30-second announcement with a message on alcohol and pregnancy was broadcast over ten weeks by five television stations in Manitoba. Results - More respondents after the campaign thought that alcohol consumption in pregnancy would put the baby at risk, and attributed this information to the 'television'. There were no differences in the responses to the five health questions unrelated to alcohol. Conclusions - An increase in awareness of the risks of drinking alcohol during pregnancy was observed after a mass media campaign.

Original languageEnglish (US)
Pages (from-to)23-27
Number of pages5
JournalCanadian Journal of Public Health
Volume85
Issue number1
StatePublished - 1994
Externally publishedYes

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health

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