Physician advertising: Some reasons for caution

Research output: Contribution to journalArticlepeer-review

5 Scopus citations


Physician advertising is a growing trend which, proponents contend, will bring needed reforms to health care. Among these reforms are better informed patients, reduction in the price of health care, improvement in the quality of care, and reduction in the incidence of malpractice litigation and the cost of malpractice insurance. I argue that physician advertising probably will not accomplish these goals. I also discuss problems with the intent, content, monitoring, and costs of advertising, along with how it may adversely affect the way physicians perceive one another.

Original languageEnglish (US)
Pages (from-to)1538-1544
Number of pages7
JournalSouthern Medical Journal
Issue number12
StatePublished - 1989
Externally publishedYes

ASJC Scopus subject areas

  • Medicine(all)


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