Operationalizing the theory of planned behavior.

Heather M Young, L. Lierman, G. Powell-Cope, D. Kasprzyk, J. Q. Benoliel

Research output: Contribution to journalArticlepeer-review

40 Scopus citations


The Theory of Planned Behavior (TPB) is an expectancy-value theory that provided a framework for the study of behavioral and normative beliefs affecting health behaviors. The purpose of this article is to describe operationalization of the TPB. The process of instrument development is explicated, with examples from two studies of BSE behavior in older women. Potential threats to reliability are discussed.

Original languageEnglish (US)
Pages (from-to)137-144
Number of pages8
JournalResearch in nursing & health
Issue number2
StatePublished - Apr 1991
Externally publishedYes

ASJC Scopus subject areas

  • Nursing(all)


Dive into the research topics of 'Operationalizing the theory of planned behavior.'. Together they form a unique fingerprint.

Cite this