Abstract
Social psychologists have mainly studied implicit attitudes toward faces presented one at a time, whereas, in real life, we often encounter people in the presence of others. These surrounding individuals may alter attitudes toward the focal target of attention. We employed a flanker-IAT task and found that, when black and white targets were presented in racially diverse contexts, bias was decreased. This decrease in bias occurred even when targets previously seen in diverse contexts were presented on their own, suggesting context-free evaluations of the targets had been formed. Experiment 2 showed that the effect of diverse contexts does not affect bias toward a racial category as a whole, but only the specific targets previously seen in the diverse contexts. Quad model analysis (Sherman et al., 2008) revealed that these effects were related to changes in automatic evaluations, and not to changes in inhibition. Implications for implicit bias change and prejudice reduction strategies are discussed.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 307-313 |
| Number of pages | 7 |
| Journal | Journal of Experimental Social Psychology |
| Volume | 49 |
| Issue number | 2 |
| DOIs | |
| State | Published - Mar 1 2013 |
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Keywords
- Implicit bias
- Process model
- Social context
ASJC Scopus subject areas
- Social Psychology
- Sociology and Political Science
Cite this
No face is an island : How implicit bias operates in social scenes. / Soderberg, Courtney K.; Sherman, Jeffrey.
In: Journal of Experimental Social Psychology, Vol. 49, No. 2, 01.03.2013, p. 307-313.Research output: Contribution to journal › Article
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TY - JOUR
T1 - No face is an island
T2 - How implicit bias operates in social scenes
AU - Soderberg, Courtney K.
AU - Sherman, Jeffrey
PY - 2013/3/1
Y1 - 2013/3/1
N2 - Social psychologists have mainly studied implicit attitudes toward faces presented one at a time, whereas, in real life, we often encounter people in the presence of others. These surrounding individuals may alter attitudes toward the focal target of attention. We employed a flanker-IAT task and found that, when black and white targets were presented in racially diverse contexts, bias was decreased. This decrease in bias occurred even when targets previously seen in diverse contexts were presented on their own, suggesting context-free evaluations of the targets had been formed. Experiment 2 showed that the effect of diverse contexts does not affect bias toward a racial category as a whole, but only the specific targets previously seen in the diverse contexts. Quad model analysis (Sherman et al., 2008) revealed that these effects were related to changes in automatic evaluations, and not to changes in inhibition. Implications for implicit bias change and prejudice reduction strategies are discussed.
AB - Social psychologists have mainly studied implicit attitudes toward faces presented one at a time, whereas, in real life, we often encounter people in the presence of others. These surrounding individuals may alter attitudes toward the focal target of attention. We employed a flanker-IAT task and found that, when black and white targets were presented in racially diverse contexts, bias was decreased. This decrease in bias occurred even when targets previously seen in diverse contexts were presented on their own, suggesting context-free evaluations of the targets had been formed. Experiment 2 showed that the effect of diverse contexts does not affect bias toward a racial category as a whole, but only the specific targets previously seen in the diverse contexts. Quad model analysis (Sherman et al., 2008) revealed that these effects were related to changes in automatic evaluations, and not to changes in inhibition. Implications for implicit bias change and prejudice reduction strategies are discussed.
KW - Implicit bias
KW - Process model
KW - Social context
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U2 - 10.1016/j.jesp.2012.11.001
DO - 10.1016/j.jesp.2012.11.001
M3 - Article
AN - SCOPUS:84871724581
VL - 49
SP - 307
EP - 313
JO - Journal of Experimental Social Psychology
JF - Journal of Experimental Social Psychology
SN - 0022-1031
IS - 2
ER -