Intoxicated prejudice: The impact of alcohol consumption on implicitly and explicitly measured racial attitudes

Chris Loersch, Bruce D. Bartholow, Mark Manning, Jimmy Calanchini, Jeffrey Sherman

Research output: Contribution to journalArticle

4 Scopus citations

Abstract

Recent research has shown that alcohol consumption can exacerbate expressions of racial bias by increasing reliance on stereotypes. However, little work has investigated how alcohol affects intergroup evaluations. The current work sought to address the issue in the context of the correspondence between implicit and explicit measures of anti-Black attitudes. Participants were randomly assigned to consume an alcoholic (target BrAC of 0.08%), placebo, or control beverage prior to completing implicit and explicit measures of racial attitudes. Although beverage condition did not affect prejudice levels on either measure, it did change the correlation between them. Implicitly measured attitudes significantly predicted explicit reports of prejudice and discrimination only for participants who consumed alcohol. We discuss the implications of our findings for debates regarding dissociations between implicit and explicit measures and the cultural phenomenon of intoxicated individuals attributing prejudiced statements to alcohol consumption rather than personal attitudes.

Original languageEnglish (US)
Pages (from-to)256-268
Number of pages13
JournalGroup Processes and Intergroup Relations
Volume18
Issue number2
DOIs
StatePublished - Jan 1 2015

Keywords

  • alcohol
  • attitudes
  • implicit measures
  • prejudice
  • race bias

ASJC Scopus subject areas

  • Social Psychology
  • Cultural Studies
  • Communication
  • Arts and Humanities (miscellaneous)
  • Sociology and Political Science

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