Increasing fresh fruit and vegetable availability in a low-income neighborhood convenience store

a pilot study.

Karen M. Jetter, Diana L Cassady

Research output: Contribution to journalArticle

10 Citations (Scopus)

Abstract

Changing the food environment in low-income communities may be an effective way to increase the consumption of fruits and vegetables by low-income consumers. This study examines the impacts of a pilot study that increases the availability of fresh produce in a convenience store in a low-income neighborhood not served by a supermarket. Two hypotheses based on theories of technology adoption are tested regarding the lack of fresh produce in low-income neighborhood stores: the first is that high fixed costs present a barrier for store owners in developing produce sections; the second is that there is insufficient consumer demand to cover the variable costs of a fresh produce section. The impacts of changing the food environment on store owners and the consumer response to environmental change are measured through weekly inventories of fresh produce. The results show that fixed costs are one barrier for store owners and that although the consumer response is sufficient to cover the direct costs of operating the produce case, it is not enough to cover variable management costs. Consequently, alternative management paradigms or venues may offer a better method to meet the demand for fresh produce by low-income consumers to promote better health through healthier diets in low-income communities.

Original languageEnglish (US)
Pages (from-to)694-702
Number of pages9
JournalHealth Promotion Practice
Volume11
Issue number5
StatePublished - Sep 2010

Fingerprint

Vegetables
Fruit
Costs and Cost Analysis
Food
Technology
Equipment and Supplies
Health

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health
  • Nursing (miscellaneous)

Cite this

Increasing fresh fruit and vegetable availability in a low-income neighborhood convenience store : a pilot study. / Jetter, Karen M.; Cassady, Diana L.

In: Health Promotion Practice, Vol. 11, No. 5, 09.2010, p. 694-702.

Research output: Contribution to journalArticle

@article{c0dbc540a0044b239370a40a427d6385,
title = "Increasing fresh fruit and vegetable availability in a low-income neighborhood convenience store: a pilot study.",
abstract = "Changing the food environment in low-income communities may be an effective way to increase the consumption of fruits and vegetables by low-income consumers. This study examines the impacts of a pilot study that increases the availability of fresh produce in a convenience store in a low-income neighborhood not served by a supermarket. Two hypotheses based on theories of technology adoption are tested regarding the lack of fresh produce in low-income neighborhood stores: the first is that high fixed costs present a barrier for store owners in developing produce sections; the second is that there is insufficient consumer demand to cover the variable costs of a fresh produce section. The impacts of changing the food environment on store owners and the consumer response to environmental change are measured through weekly inventories of fresh produce. The results show that fixed costs are one barrier for store owners and that although the consumer response is sufficient to cover the direct costs of operating the produce case, it is not enough to cover variable management costs. Consequently, alternative management paradigms or venues may offer a better method to meet the demand for fresh produce by low-income consumers to promote better health through healthier diets in low-income communities.",
author = "Jetter, {Karen M.} and Cassady, {Diana L}",
year = "2010",
month = "9",
language = "English (US)",
volume = "11",
pages = "694--702",
journal = "Health Promotion Practice",
issn = "1524-8399",
publisher = "SAGE Publications Inc.",
number = "5",

}

TY - JOUR

T1 - Increasing fresh fruit and vegetable availability in a low-income neighborhood convenience store

T2 - a pilot study.

AU - Jetter, Karen M.

AU - Cassady, Diana L

PY - 2010/9

Y1 - 2010/9

N2 - Changing the food environment in low-income communities may be an effective way to increase the consumption of fruits and vegetables by low-income consumers. This study examines the impacts of a pilot study that increases the availability of fresh produce in a convenience store in a low-income neighborhood not served by a supermarket. Two hypotheses based on theories of technology adoption are tested regarding the lack of fresh produce in low-income neighborhood stores: the first is that high fixed costs present a barrier for store owners in developing produce sections; the second is that there is insufficient consumer demand to cover the variable costs of a fresh produce section. The impacts of changing the food environment on store owners and the consumer response to environmental change are measured through weekly inventories of fresh produce. The results show that fixed costs are one barrier for store owners and that although the consumer response is sufficient to cover the direct costs of operating the produce case, it is not enough to cover variable management costs. Consequently, alternative management paradigms or venues may offer a better method to meet the demand for fresh produce by low-income consumers to promote better health through healthier diets in low-income communities.

AB - Changing the food environment in low-income communities may be an effective way to increase the consumption of fruits and vegetables by low-income consumers. This study examines the impacts of a pilot study that increases the availability of fresh produce in a convenience store in a low-income neighborhood not served by a supermarket. Two hypotheses based on theories of technology adoption are tested regarding the lack of fresh produce in low-income neighborhood stores: the first is that high fixed costs present a barrier for store owners in developing produce sections; the second is that there is insufficient consumer demand to cover the variable costs of a fresh produce section. The impacts of changing the food environment on store owners and the consumer response to environmental change are measured through weekly inventories of fresh produce. The results show that fixed costs are one barrier for store owners and that although the consumer response is sufficient to cover the direct costs of operating the produce case, it is not enough to cover variable management costs. Consequently, alternative management paradigms or venues may offer a better method to meet the demand for fresh produce by low-income consumers to promote better health through healthier diets in low-income communities.

UR - http://www.scopus.com/inward/record.url?scp=79952114120&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=79952114120&partnerID=8YFLogxK

M3 - Article

VL - 11

SP - 694

EP - 702

JO - Health Promotion Practice

JF - Health Promotion Practice

SN - 1524-8399

IS - 5

ER -