Future of food matching personal diets to individual phenotypes

A number of researchers share their views regarding factors that have a significant impact on a more personalized approach to diet and health. They believe that diet and health will gradually become a personal knowledge management system in the same way as in many other existing complex human activities. Consumers need to be informed about their health status and to be confident that the steps that they are taking to improve it are working. The food industry needs to know that there are consumers with unmet needs for their particular products and that they can demonstrate in those consumers that their products are achieving the health goals that their products claim. Diet can also begin to act in a more pre-emptive manner in improving the health with a more personalized approach to health through measurement and guidance.