EFFECTS OF TELEVISION MODELING ON RESIDENTIAL ENERGY CONSERVATION

Richard A. Winett, Ingrid Leckliter, Donna E. Chinn, Brian Stahl, Susie Q. Love

Research output: Contribution to journalArticle

67 Scopus citations

Abstract

A combination of social marketing, communications, social learning (particularly modeling), and behavior analysis may provide an effective framework for behavior change via films and television. We used this approach in developing special television programs about residential energy conservation. The programs were tailored and directed to preselected middle‐class homeowners (N = 150), and delivered over a public access channel of a cable TV system. The results indicated that after one program exposure (about 20 minutes), viewers adopted simple strategies modeled in the programs which led to savings of approximately 10% on their home energy use for a substantial part of the cooling and heating season. Although the potential benefits to costs of large‐scale media efforts seemed great, institutional barriers for such programs were identified. Less expensive, more local programs seem more viable. 1985 Society for the Experimental Analysis of Behavior

Original languageEnglish (US)
Pages (from-to)33-44
Number of pages12
JournalJournal of Applied Behavior Analysis
Volume18
Issue number1
DOIs
StatePublished - Jan 1 1985
Externally publishedYes

Keywords

  • behavioral community psychology
  • consumer behavior
  • energy conservation
  • TV modeling

ASJC Scopus subject areas

  • Applied Psychology
  • Philosophy
  • Sociology and Political Science

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