Disentangling stereotype activation and stereotype application in the stereotype misperception task

Regina Krieglmeyer, Jeffrey W. Sherman

Research output: Contribution to journalArticlepeer-review

45 Scopus citations


When forming impressions about other people, stereotypes about the individual's social group often influence the resulting impression. At least 2 distinguishable processes underlie stereotypic impression formation: stereotype activation and stereotype application. Most previous research has used implicit measures to assess stereotype activation and explicit measures to assess stereotype application, which has several disadvantages. The authors propose a measure of stereotypic impression formation, the stereotype misperception task (SMT), together with a multinomial model that quantitatively disentangles the contributions of stereotype activation and application to responses in the SMT. The validity of the SMT and of the multinomial model was confirmed in 5 studies. The authors hope to advance research on stereotyping by providing a measurement tool that separates multiple processes underlying impression formation.

Original languageEnglish (US)
Pages (from-to)205-224
Number of pages20
JournalJournal of Personality and Social Psychology
Issue number2
StatePublished - Aug 1 2012


  • Implicit measures
  • Multinomial modeling
  • Stereotype activation
  • Stereotype application

ASJC Scopus subject areas

  • Social Psychology
  • Sociology and Political Science


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