Abstract
When forming impressions about other people, stereotypes about the individual's social group often influence the resulting impression. At least 2 distinguishable processes underlie stereotypic impression formation: stereotype activation and stereotype application. Most previous research has used implicit measures to assess stereotype activation and explicit measures to assess stereotype application, which has several disadvantages. The authors propose a measure of stereotypic impression formation, the stereotype misperception task (SMT), together with a multinomial model that quantitatively disentangles the contributions of stereotype activation and application to responses in the SMT. The validity of the SMT and of the multinomial model was confirmed in 5 studies. The authors hope to advance research on stereotyping by providing a measurement tool that separates multiple processes underlying impression formation.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 205-224 |
| Number of pages | 20 |
| Journal | Journal of Personality and Social Psychology |
| Volume | 103 |
| Issue number | 2 |
| DOIs | |
| State | Published - Aug 1 2012 |
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Keywords
- Implicit measures
- Multinomial modeling
- Stereotype activation
- Stereotype application
ASJC Scopus subject areas
- Social Psychology
- Sociology and Political Science
Cite this
Disentangling stereotype activation and stereotype application in the stereotype misperception task. / Krieglmeyer, Regina; Sherman, Jeffrey.
In: Journal of Personality and Social Psychology, Vol. 103, No. 2, 01.08.2012, p. 205-224.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Disentangling stereotype activation and stereotype application in the stereotype misperception task
AU - Krieglmeyer, Regina
AU - Sherman, Jeffrey
PY - 2012/8/1
Y1 - 2012/8/1
N2 - When forming impressions about other people, stereotypes about the individual's social group often influence the resulting impression. At least 2 distinguishable processes underlie stereotypic impression formation: stereotype activation and stereotype application. Most previous research has used implicit measures to assess stereotype activation and explicit measures to assess stereotype application, which has several disadvantages. The authors propose a measure of stereotypic impression formation, the stereotype misperception task (SMT), together with a multinomial model that quantitatively disentangles the contributions of stereotype activation and application to responses in the SMT. The validity of the SMT and of the multinomial model was confirmed in 5 studies. The authors hope to advance research on stereotyping by providing a measurement tool that separates multiple processes underlying impression formation.
AB - When forming impressions about other people, stereotypes about the individual's social group often influence the resulting impression. At least 2 distinguishable processes underlie stereotypic impression formation: stereotype activation and stereotype application. Most previous research has used implicit measures to assess stereotype activation and explicit measures to assess stereotype application, which has several disadvantages. The authors propose a measure of stereotypic impression formation, the stereotype misperception task (SMT), together with a multinomial model that quantitatively disentangles the contributions of stereotype activation and application to responses in the SMT. The validity of the SMT and of the multinomial model was confirmed in 5 studies. The authors hope to advance research on stereotyping by providing a measurement tool that separates multiple processes underlying impression formation.
KW - Implicit measures
KW - Multinomial modeling
KW - Stereotype activation
KW - Stereotype application
UR - http://www.scopus.com/inward/record.url?scp=84871671662&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84871671662&partnerID=8YFLogxK
U2 - 10.1037/a0028764
DO - 10.1037/a0028764
M3 - Article
C2 - 22663350
AN - SCOPUS:84871671662
VL - 103
SP - 205
EP - 224
JO - Journal of Personality and Social Psychology
JF - Journal of Personality and Social Psychology
SN - 0022-3514
IS - 2
ER -