Abstract
When forming impressions about other people, stereotypes about the individual's social group often influence the resulting impression. At least 2 distinguishable processes underlie stereotypic impression formation: stereotype activation and stereotype application. Most previous research has used implicit measures to assess stereotype activation and explicit measures to assess stereotype application, which has several disadvantages. The authors propose a measure of stereotypic impression formation, the stereotype misperception task (SMT), together with a multinomial model that quantitatively disentangles the contributions of stereotype activation and application to responses in the SMT. The validity of the SMT and of the multinomial model was confirmed in 5 studies. The authors hope to advance research on stereotyping by providing a measurement tool that separates multiple processes underlying impression formation.
Original language | English (US) |
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Pages (from-to) | 205-224 |
Number of pages | 20 |
Journal | Journal of Personality and Social Psychology |
Volume | 103 |
Issue number | 2 |
DOIs | |
State | Published - Aug 1 2012 |
Keywords
- Implicit measures
- Multinomial modeling
- Stereotype activation
- Stereotype application
ASJC Scopus subject areas
- Social Psychology
- Sociology and Political Science