Direct-to-consumer advertising of prescription drugs: These ads present both perils and opportunities

Research output: Contribution to journalArticle

15 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)221-222
Number of pages2
JournalWestern Journal of Medicine
Volume173
Issue number4
DOIs
StatePublished - 2000

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Prescription Drugs
Drug Industry
Health Education
Direct-to-Consumer Advertising

ASJC Scopus subject areas

  • Medicine(all)

Cite this

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title = "Direct-to-consumer advertising of prescription drugs: These ads present both perils and opportunities",
author = "Kravitz, {Richard L}",
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doi = "10.1136/ewjm.173.4.221",
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