Direct-to-consumer advertising of prescription drugs

Balancing benefits and risks, and a way forward

Richard L Kravitz, Robert A Bell

Research output: Contribution to journalArticle

20 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)360-362
Number of pages3
JournalClinical Pharmacology and Therapeutics
Volume82
Issue number4
DOIs
StatePublished - Oct 2007

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Marketing of Health Services
Postmarketing Product Surveillance
Econometric Models
Drug Information Services
Consumer Product Safety
Physicians' Practice Patterns
Persuasive Communication
Health Knowledge, Attitudes, Practice
Physician's Role
Mass Media
Prescription Drugs
Drug and Narcotic Control
Drug Industry
Patient Education
Health Promotion
Drug Therapy
Direct-to-Consumer Advertising

ASJC Scopus subject areas

  • Pharmacology

Cite this

Direct-to-consumer advertising of prescription drugs : Balancing benefits and risks, and a way forward. / Kravitz, Richard L; Bell, Robert A.

In: Clinical Pharmacology and Therapeutics, Vol. 82, No. 4, 10.2007, p. 360-362.

Research output: Contribution to journalArticle

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