Audience-Targeted Design Considerations for Effective Scientific Storytelling

Franz Sauer, Tyson Neuroth, Jacqueline Chu, Kwan-Liu Ma

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


An effective visualization must be carefully designed according to its purpose. This article describes three projects focused on scientific storytelling in a different domain area and for a different target audience. The authors describe the lessons learned working in each scientific field and the techniques used to tailor the visual narrative to a specific audience type. The three projects are a visualization of particle accelerator data designed for domain scientists, a presentation of new findings from the fusion community designed for nonexpert adults, and an interactive exhibit of phytoplankton populations tailored toward museum visitors, especially children. Special design decisions had to be made to handle the unique conditions of each scientific area as well as the given background knowledge of the target audience. By evaluating the effectiveness of each of method, the authors gain insight into which aspects become important in developing a visualization with maximum usability.

Original languageEnglish (US)
Article number7723780
Pages (from-to)68-76
Number of pages9
JournalComputing in Science and Engineering
Issue number6
StatePublished - Nov 1 2016


  • scientific computing
  • simulation
  • storytelling
  • Visualization

ASJC Scopus subject areas

  • Computer Science(all)
  • Engineering(all)


Dive into the research topics of 'Audience-Targeted Design Considerations for Effective Scientific Storytelling'. Together they form a unique fingerprint.

Cite this