TY - JOUR
T1 - Adapting to Changes in Teen Pregnancy Prevention Research
T2 - Social Media as an Expedited Recruitment Strategy
AU - Barney, Angela
AU - Rodriguez, Felicia
AU - Schwarz, Eleanor Bimla
AU - Reed, Reiley
AU - Tancredi, Daniel
AU - Brindis, Claire D.
AU - Dehlendorf, Christine
AU - Tebb, Kathleen P.
N1 - Funding Information:
This project was supported by Grant Number TP2AH000045 from the HHS Office of Population Affairs. Contents are solely the responsibility of the authors and do not necessarily represent the official views of the Department of Health and Human Services or the Office of Population Affairs. Dr. Barney was partially supported by Maternal and Child Health Bureau , Health Services and Resources Administration, USDHHS LEAH Grant T71MC0003 .
Publisher Copyright:
© 2021
Copyright:
Copyright 2021 Elsevier B.V., All rights reserved.
PY - 2021
Y1 - 2021
N2 - Purpose: Teen pregnancy prevention projects funded by the U.S. Office of Adolescent Health were disrupted by the Trump administration in the July 2017 announcement that funding would be terminated. Although funding was later reinstated toward the end of 2018 after a class-action lawsuit, we needed to change our recruitment protocol to mitigate this disruption to the study timeline and staffing. This led to a natural experiment comparing in person and social media recruitment strategies. Methods: The original approach was to recruit girls, aged 15–19 years, who were using intrauterine or subdermal contraception, in person in clinic settings. After the funding disruption, we transitioned to an online recruitment strategy. Costs associated with each approach (in-person and online recruitment) were tracked, and we compared cost of per-person enrollment with each approach. Results: In-person, clinic-based recruitment enrolled 118 participants over 293 days from eight high-volume clinics. Online recruitment enrolled 518 participants over 146 days. Online recruitment resulted in cost savings and a diverse sample representing a larger geographic region. Conclusion: Online recruitment can cut costs and be more efficient than a clinic-based recruitment strategy, but special considerations are warranted when considering social media recruitment.
AB - Purpose: Teen pregnancy prevention projects funded by the U.S. Office of Adolescent Health were disrupted by the Trump administration in the July 2017 announcement that funding would be terminated. Although funding was later reinstated toward the end of 2018 after a class-action lawsuit, we needed to change our recruitment protocol to mitigate this disruption to the study timeline and staffing. This led to a natural experiment comparing in person and social media recruitment strategies. Methods: The original approach was to recruit girls, aged 15–19 years, who were using intrauterine or subdermal contraception, in person in clinic settings. After the funding disruption, we transitioned to an online recruitment strategy. Costs associated with each approach (in-person and online recruitment) were tracked, and we compared cost of per-person enrollment with each approach. Results: In-person, clinic-based recruitment enrolled 118 participants over 293 days from eight high-volume clinics. Online recruitment enrolled 518 participants over 146 days. Online recruitment resulted in cost savings and a diverse sample representing a larger geographic region. Conclusion: Online recruitment can cut costs and be more efficient than a clinic-based recruitment strategy, but special considerations are warranted when considering social media recruitment.
KW - Adolescent
KW - Contraception
KW - Long-acting reversible contraception
KW - Research design
KW - Research study recruitment
KW - Social media
KW - Social networking
KW - Teen pregnancy
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U2 - 10.1016/j.jadohealth.2020.12.140
DO - 10.1016/j.jadohealth.2020.12.140
M3 - Article
AN - SCOPUS:85101311501
JO - Journal of Adolescent Health
JF - Journal of Adolescent Health
SN - 1054-139X
ER -