A qualitative evaluation of 40 voluntary, Smoke-Free, Multiunit, Housing policy campaigns in california

Travis D. Satterlund, Jeanette Treiber, Robin Kipke, Diana L Cassady

Research output: Contribution to journalArticlepeer-review

8 Scopus citations


Background: Although it is legal for multiunit housing (MUH) property owners in all 50 states to prohibit smoking on their premises, including in individual units, MUH constitutes a relatively new setting to reduce exposure to secondhand smoke via voluntary smoke-free policy. This paper examines California state-funded smoke-free MUH policy campaigns between 2004 and 2010.

Methods: A cross-case analysis of 40 state-funded smoke-free MUH policy campaigns was conducted via an examination of final evaluation reports submitted to the California Tobacco Control Program.

Results The most effective voluntary smoke-free MUH policy campaigns typically included: (1) learning the local [MUH] context, (2) finding and using a champion, (3) partnering with like-minded organisations, (4) building relationships with stakeholders, (5) collecting and using local data and (6) making a compelling case to decision makers.

Discussions The aforementioned steps tended to be intertwined, and successfully securing voluntary smoke-free MUH policy required a strategic but flexible plan of implementation prior to entrance into the field. Campaigns designed to enhance voluntary smoke-free MUH policy adoption should underscore the economic viability of such policies during each strategic step.

Original languageEnglish (US)
Pages (from-to)491-495
Number of pages5
JournalTobacco Control
Issue number6
StatePublished - Nov 1 2014

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health
  • Health(social science)


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